Samsung Electronics is making a bold entry into the competitive world of extended reality (XR) headsets with its latest innovation, Project Moohan. Set to debut at the highly anticipated Galaxy Unpacked event on October 22, this device positions Samsung directly against heavyweight players like Apple and Meta in the rapidly evolving immersive tech landscape.
Project Moohan is the result of a strategic collaboration between Samsung, Google, and Qualcomm, designed to transform user interaction within digital environments. This initiative not only reflects Samsung’s commitment to advancing XR technology but also highlights its intent to enhance consumer experiences through cutting-edge innovation.
Cutting-Edge Specifications
At the heart of Project Moohan lies Qualcomm’s Snapdragon XR2+ Gen 2 processor, a powerhouse that promises high-performance processing essential for real-time AI applications. The headset is equipped with dual 4K micro-OLED displays, boasting a staggering combined resolution of 29 million pixels. This ensures that users enjoy razor-sharp visuals, whether for gaming, professional work, or immersive content consumption.
Weighing in at 545 grams, Project Moohan strikes a commendable balance between comfort and technical capability, being lighter than Apple’s Vision Pro but slightly heavier than Meta’s Quest 3. A particularly noteworthy feature is its multimodal AI, developed in conjunction with Google, which enhances user interaction through voice and gesture recognition, as well as advanced hand and eye tracking.
The headset’s contextual awareness allows users to navigate applications intuitively, bridging the gap between virtual and real-world environments seamlessly. Furthermore, it supports both native Samsung and Google applications in XR mode, alongside standard Android applications, creating a versatile platform for various user needs.
Supply Challenges and Launch Plans
Samsung plans to launch an initial batch of approximately 100,000 units, each priced around $1,800, available through its official online channels. However, anticipated production challenges may arise due to Sony’s limited supply of OLEDoS microdisplays, a critical component of the headset. These panels, measuring 1.3 inches with nearly 3,800 pixels per inch, are also utilized in Apple’s Vision Pro, indicating the premium technology at play.
Given the high demand for these displays, Samsung is actively exploring alternative supply sources to stabilize production for 2026, ensuring they can keep pace with consumer interest once the product hits the market.
Market Context and Implications
The launch of Project Moohan comes on the heels of Samsung’s successful quarter in the smartphone sector, where global shipments increased by 2.6% in Q3 2025. The company shipped 61.4 million units, maintaining its lead over Apple, which shipped 58.6 million units in the same period. Analysts view this foray into XR as a natural progression of Samsung’s AI-centric device strategy, complementing its already successful Galaxy Z Fold and Flip series.
However, as Samsung steps into the XR arena, it faces the challenge of competing against established brands like Meta, particularly given the higher price point of Project Moohan. The combination of high-resolution displays, AI-enhanced features, and cross-platform app compatibility positions Samsung to capture a niche in both consumer and professional XR markets. Still, initial supply constraints and a premium price could hinder rapid adoption among consumers seeking more affordable options.
As the XR landscape continues to evolve, Samsung’s Project Moohan signifies a significant leap forward in immersive technology, setting the stage for a new era of digital interaction.
