The Trump family has reported significant gains from their crypto investments, surpassing $1 billion in profit over the past year. A combination of successful ventures in the TRUMP, MELANIA, and WLFI tokens has driven this remarkable financial growth. Notably, the TRUMP and MELANIA coins, launched as meme-inspired digital assets, generated over $427 million in combined trading volume and fees. Despite their lack of practical utility, these tokens have contributed greatly to the Trump family’s crypto wealth.
Surge in TRUMP and MELANIA Token Trading
The TRUMP and MELANIA tokens were introduced shortly before Donald Trump’s return to office. These coins, largely driven by meme culture and their connection to the former President and First Lady, experienced an immediate surge in trading activity.
The tokens gained significant traction, accumulating a combined total of more than $427 million in trading volume and transaction fees. However, like many other meme coins, their value saw dramatic fluctuations. The TRUMP token, in particular, saw rapid gains before undergoing a sharp decline.
In response to the underperformance of the TRUMP coin, the company behind its development is reportedly working on raising more than $200 million. This fund will be used to establish a Digital Asset Trust (DAT) aimed at purchasing large amounts of the coin in an attempt to stabilize its value.
WLFI and Stablecoin Success
In addition to the meme coins, the Trump family has benefited from the success of World Liberty Financial (WLFI), a company co-founded by Trump’s sons. WLFI operates two key digital assets: the WLFI governance token and the USD1 stablecoin. Since its launch, WLFI has generated substantial revenue, earning approximately $550 million from the sale of its governance token. Additionally, it has sold over $2.7 billion worth of USD1 stablecoins.
The growth of WLFI has been a key contributor to the Trump family’s crypto fortune. Filings indicate that Donald Trump personally reported earning $57.3 million from WLFI in the 2024 fiscal year. WLFI’s success highlights the Trump family’s expanding influence in the digital asset market, with the family continuing to focus on crypto ventures as a major component of their financial strategy.
Shift in Trump Administration’s Crypto Stance
Since Donald Trump’s return to office, his administration has made several moves that have shaped the regulatory environment for cryptocurrencies in the United States. One of the most notable changes was the resignation of SEC Chair Gary Gensler, who was replaced by Paul Atkins, a well-known crypto advocate. Under Atkins, the SEC has dropped or settled multiple high-profile enforcement cases involving major crypto firms, including the ongoing lawsuit against XRP.
Additionally, President Trump signed an executive order in which Americans can now allocate portions of their 401(k) retirement savings into cryptocurrencies. This policy shift has sparked greater institutional interest in digital assets and further positioned the Trump family as leaders in the crypto industry.
Eric Trump also predicted that Bitcoin, one of the most prominent cryptocurrencies, could one day reach a valuation of $1 billion, further indicating the family’s optimism about the future of crypto.
Trump Family Continues to Expand Crypto Investments
Trump Media & Technology Group (TMTG), which has faced financial struggles in the past, has also pivoted to digital assets. The company raised billions to invest in cryptocurrencies and introduced Bitcoin investment products.
TMTG, which reported losses of $401 million in 2024, now focuses heavily on digital asset ventures as part of its growth strategy. As a majority stakeholder with 53% ownership, Donald Trump has been directly involved in guiding the company’s shift toward the crypto space.
This continued expansion of the Trump family’s crypto portfolio comes alongside broader trends of increased adoption of digital assets in the United States. In July 2025, President Trump signed the GENIUS Act, marking the first comprehensive federal crypto law in U.S. history. This legislation is expected to further bolster the country’s position in the global cryptocurrency market.
The Trump family’s continued investments in digital assets reflect their significant influence in the rapidly growing sector, positioning them as major players in the global cryptocurrency landscape.
