At TOKEN2049 Singapore, BloFin captured widespread attention with a bold presence as the event’s Title Sponsor. The global crypto exchange stood out through its large-scale branding efforts, including the tallest booth in the event’s history and a high-energy afterparty. These activations sparked extensive online engagement and positioned BloFin as a leading voice in Web3 branding and culture.
Tallest Booth at TOKEN2049 Showcases BloFin’s Strategic Branding
BloFin presented a 4.3-meter-tall double-decked booth named “BloFinBuild,” which became the tallest installation ever featured at TOKEN2049. The structure was wrapped in the company’s orange brand color and designed to reflect the theme “Keep Building. Construct the Future.”
The booth featured a large Whale Chess Sculpture, which was described by attendees as a focal point of the event. According to BloFin, the piece represents its core belief: “Where Every Move Builds the Next Whale.” The space also included visual elements resembling a futuristic trading city, with cranes and other structures depicting a digital skyline.
Attendees described the booth as immersive and innovative. It attracted consistent foot traffic and served as a networking point for visitors, investors, and partners. Many guests referred to it as the most noticeable and unique structure at the event.
Whalefield 2025 Draws Largest Afterparty Crowd
BloFin also organized “Whalefield 2025,” a TOKEN2049 afterparty co-hosted with Berachain and supported by Crypto Banter, Tealstreet, Abstract, and BeInCrypto. The event was held at Marquee Singapore and became one of the most discussed gatherings of the week.
The party combined music, lighting, and Web3 visuals in a full-sensory experience. DJ BLOND:ISH headlined the event, performing a set that aligned with the party’s theme of “Crypto x Techno x Visual x Energy.” The Whale Goddess double-head visual show added to the night’s creative presentation.
Over 50,000 online conversations were recorded around the event, according to BloFin and its media partners. Attendees from different parts of the blockchain sector participated in the event, which merged culture, music, and digital innovation.
VIP Lounge Brings Industry Voices Together
Aside from public events, BloFin also hosted a private VIP Networking Lounge during TOKEN2049. The lounge was supported by AWS and included moderators and speakers from CoinDesk, BeInCrypto, Nansen, Mantle, and Abstract.
Speakers discussed current market trends, the future of digital asset trading, and the influence of artificial intelligence in blockchain applications. These sessions provided a platform for knowledge exchange between executives, investors, and builders in the Web3 space.
Panels were designed for small groups to allow direct interaction with industry professionals. This setting allowed for more focused conversations around new technologies and trading strategies.
BloFin Gains Recognition for Creative and Scalable Branding
Throughout the week, BloFin’s presence was noted not just for its scale but also for its organized approach to community engagement. From the booth design to the music event and private discussions, each activation contributed to a unified branding effort.
The phrase “Where Whales Are Made” was featured across multiple touchpoints and used to describe the company’s vision for its users. The coordinated branding allowed BloFin to stay visible across various parts of TOKEN2049 and engage audiences with different interests.
With these efforts, BloFin reinforced its identity as a crypto exchange focused on growth, innovation, and global outreach. Its participation at TOKEN2049 marked a step in expanding its visibility among both users and industry peers.
