Ripple is making waves in the financial sector with a calculated strategy to embed its technology across the world’s financial infrastructure. According to Phil and Dom Kwok, the founders of the Easy app, this approach, which they term “the Ripple plan,” focuses on integrating XRP Ledger-based solutions into existing frameworks rather than displacing them entirely.
Ripple Follows Meta’s Blueprint
During a recent appearance on the Paul Barron Show, the Kwok brothers discussed Ripple’s acquisitions, including Metaco, Standard Custody, Hidden Road, and Rail. Dom Kwok articulated that the goal of these acquisitions is to build a comprehensive presence across brokerage, treasury, and stablecoin sectors. He emphasized that the cumulative effect of these moves is more telling than any individual acquisition, stating, “Ripple really wants to have, you know, the XRP ledger and its tentacles really on the whole financial infrastructure that powers the world.”
He elaborated on the significance of these integrations, suggesting that they will ultimately empower Ripple’s vision: “Once you start to see all of those different pieces come together, that’s really where you’re going to start to see sort of the power of what they’ve been building over the last many years.”
Dom drew parallels to tech giants like Facebook, now Meta, which expanded through strategic acquisitions of standalone companies like Instagram and WhatsApp, enhancing their overall value. He posited that end users often do not realize they are interacting with a unified platform when using distinct brands, a dynamic Ripple seeks to replicate within the financial sector.
The Ripple Plan
When pressed by host Paul Barron about whether these recent moves signify a coherent long-term strategy or opportunistic deal-making, Phil Kwok highlighted Ripple’s consistent, institutional approach. He refrained from disclosing any non-public information but emphasized the continuity in Ripple’s strategy, stating, “If you… look at Ripple’s approach, it’s always been different to the traditional sort of… cypherpunk sort of approach.”
He noted the contrast between Bitcoin’s cypherpunk ethos and Ripple’s collaborative stance with established financial systems. Phil underscored that Ripple’s foundation lies in building on existing frameworks, as echoed by Chris Larsen’s belief that “there has never been a big technological shift, which hasn’t built on what’s come before.” This long-term vision aims for interoperability with banks and financial entities rather than outright displacement of these institutions.
What’s @ripple trying to do here? @dom_kwok@kwok_phil@paulbarron explain The Ripple Plan pic.twitter.com/XHh9uXef6r
— Digital Asset Investor (@digitalassetbuy) October 21, 2025
Phil concluded by reiterating Ripple’s commitment to collaborating with banking institutions, indicating that the strategy is beginning to take shape publicly. He noted, “You’re starting to see Ripple make big moves to actually capture that and cement what it’s been building over the past decade.”
In Dom’s perspective, the ultimate goal is for entities across the global financial infrastructure to interact with Ripple’s technology, often without even realizing it. As of the latest update, XRP is trading at $2.40, reflecting the ongoing evolution of Ripple’s role in the financial landscape.
