In a groundbreaking move set to reshape interactions between creators and their audiences, video-sharing platform Rumble is preparing to launch Bitcoin tipping functionality for its content creators. This innovative feature comes as a result of a strategic partnership with Tether, the issuer of the world’s leading stablecoin. Rumble CEO Chris Pavlovski unveiled the forthcoming feature during the Plan B Forum in Lugano, Switzerland, announcing that the rollout would take place in early to mid-December 2025.
With Rumble boasting a robust user base of 51 million monthly active users, the Bitcoin tipping system is set to allow content creators to receive direct cryptocurrency tips from their fans through a native Rumble wallet. This development is expected to enhance financial independence for creators, providing them with a new avenue for monetization.
Tether’s CEO, Paolo Ardoino, joined Pavlovski during the announcement and highlighted that the tipping feature is currently undergoing its testing phase, with ongoing improvements to enhance user experience. Demonstrating the feature, the first Bitcoin tip on Rumble was sent to popular content creator David Freiheit, known as Viva Frei, further emphasizing the platform’s commitment to integrating cryptocurrency into everyday transactions.
Tether’s investment of $775 million in Rumble last December played a crucial role in the development of this Bitcoin tipping system, marking a significant milestone in both companies’ ambitions to push forward cryptocurrency usage in digital content creation.
Expanding Cryptocurrency Initiatives
Beyond just tipping, Rumble has been diligently expanding its cryptocurrency operations. In March 2025, the platform adopted a Bitcoin treasury strategy, which to date has led to Rumble accumulating more than 210.8 Bitcoins valued at approximately $23.4 million. This strategic move underscores Rumble’s commitment to integrating Bitcoin into its business model and solidifying its financial resilience.
Additionally, Rumble is collaborating with crypto payments provider MoonPay to develop a user-friendly crypto wallet. This wallet will enable creators to receive, store, and manage their Bitcoin tips seamlessly within the Rumble platform. The partnership is intended to empower users by allowing them to easily buy, send, and safeguard digital assets directly through the app.
Aiming for Growth in a Competitive Market
Positioning itself as a formidable alternative to established platforms like YouTube, Rumble is championing an anti-censorship approach that resonates with many independent creators. Pavlovski emphasized that digital currencies, particularly Bitcoin, could foster a more equitable environment for content creators, enabling them to thrive outside traditional financial systems.
Ardoino remarked that the tipping system is especially beneficial for creators who have previously faced challenges with conventional banking services. He noted that it will protect them from being “debanked” for their content, further solidifying Rumble’s reputation as a platform that prioritizes creator freedom.
Recent figures indicate that Rumble’s user base surged to 51 million in the second quarter, rebounding from a low of 9 million in the first quarter. The anticipated introduction of crypto-centric features is expected to attract a growing number of independent creators seeking alternatives in monetizing their content.
Closing at $7.14, Rumble shares saw a slight increase of 0.56% on Friday, although they remain down more than 45% year-to-date. The upcoming Bitcoin tipping feature is set to complement existing monetization methods, providing creators with an additional revenue stream that operates independently from traditional payment processors, ultimately fueling Rumble’s growth in the competitive video content landscape.
