My First Bitcoin (MFB) has announced a pivotal rebranding as it embarks on a new chapter in its mission to foster independent Bitcoin education globally. This strategic shift not only marks a significant change in its approach but also signifies MFB’s ambition to reach a much larger audience beyond its initial borders.
Originally founded in El Salvador in 2021, MFB focused on providing localized education and support for Bitcoin enthusiasts. Following the launch of its BTC Diploma program in early 2022, the organization has educated over 27,000 students locally on various Bitcoin-related topics, including the history of BTC, the fundamentals of fiat currency, and the myriad challenges facing the cryptocurrency. The program has gained traction, with its 2023 workbook translated into 23 languages and independently taught across continents from Latin America to Asia.
Now, as part of its global expansion, MFB is officially abandoning its local name, Mi Primer Bitcoin, to embrace a more universal identity. The rebranding comes alongside a complete organizational restructuring, transitioning from a physical office in El Salvador to a remote, globally distributed framework.
Founder John Dennehy expressed the organization’s vision, stating, “Our ambition was always to change the world, but we had to start with a single student, then a single city, then a single nation. Now we are ready to raise the potential impact from 6 million people to 8 billion.” This statement emphasizes MFB’s commitment to scaling its impact exponentially.
In maintaining its core mission, MFB has clarified that it will continue to focus on empowering educators and projects worldwide rather than attempting to centralize education efforts themselves. Dennehy shared that the organization aims to support others in creating their own Bitcoin education initiatives, such as circular economies and community-building projects.
The new strategy sees MFB stepping back from hosting weekly and monthly meetups in El Salvador, which will now be managed by a collective of local projects. The previously established Public School Program in El Salvador has concluded, freeing up resources for new initiatives.
This year, MFB has also begun collaborating with El Salvador’s Ministry of Education, seeking to incorporate the Bitcoin diploma curriculum into the public educational system by 2024, which aligns with its goal of fostering financial empowerment and adoption.
Centrally, the non-profit is directing focus towards expanding its Independent Bitcoin Educators Node Network, which was launched in 2023. This network aims to provide a space for individuals and organizations to join MFB’s mission, now comprising over 70 projects from 38 countries.
Wrapping up the announcement, Dennehy emphasized the importance of global collaboration, saying, “We want to help others get started and be successful in their own communities, then link everyone together to create a global movement.” This sentiment captures MFB’s vision of creating a worldwide community dedicated to advancing Bitcoin education.
