The Brazilian crypto market is experiencing a surge of activity as recorded by the recent report from Mercado Bitcoin, which highlights a significant 43% increase in crypto trading year-over-year in 2025. This remarkable growth sees the average amount invested per user in cryptocurrencies crossing the BRL 5,700 mark, equivalent to about $1,000.
According to the findings, this bullish trend is attributed to a notable increase in the use of stablecoins along with a growing demand for lower-risk crypto investment products, complementing the continued interest in traditional tokens.
Transaction Volumes on the Rise
Notably, Bitcoin remains the most traded digital asset in Brazil, closely followed by USDT, Ether, and Solana. The transaction volumes for stablecoins surged to about three times higher than the previous year, indicating a definitive shift as many investors prefer pegged tokens for trading and as cash alternatives.
The report reveals that approximately 18% of investors now diversify their portfolios by holding multiple digital assets, signifying a move towards more balanced investing strategies rather than focusing solely on individual coins.
Fixed-Income Tokens Capture Attention
Another standout development is the growing demand for tokenized fixed-income products. Renda Fixa Digital (RFD) recorded a staggering 108% growth in trading volume, with Mercado Bitcoin facilitating around $325 million in structured products. This trend indicates that retail investors are increasingly seeking stable yields from these offerings instead of simply chasing higher price gains.
Young Traders Propel Growth
A notable demographic shift is underway as participation among young investors under the age of 24 has surged by roughly 56%. While activity is rising across various age groups, the most rapid growth is observed among younger adults, who are embracing the crypto market with enthusiasm.
Geographically, São Paulo and Rio de Janeiro lead in transaction volumes, although interest is expanding to other states. Furthermore, the average ticket sizes have increased, which in turn boosts the overall trading values even as new investors flood into the market.
Regulatory Insights and Market Indicators
Data from Brazil’s tax authority, Receita Federal, along with other market trackers, signals further growth in the crypto sector. An update covering activity through September 2024 shows a striking 24% rise in crypto transactions measured in BRL, while a separate report indicates that USDT now holds about 62% of on-chain transaction volume. This trend underscores the central role stablecoins play in Brazilian crypto markets.
What Lies Ahead for Investors and Firms
The current state of Brazil’s crypto market reveals a maturation process: investment amounts are on the rise, product offerings are becoming more diverse, and stablecoin usage is increasing for both trading and holding assets.
Exchanges are responding to these trends with more fixed-income offerings, while the influx of younger users is helping to broaden the investor base. However, market observers caution that even with these developments, the inherent price risks remain. Nonetheless, the shift in behavior suggests that a growing number of users are utilizing cryptocurrency as a mixture of tools for both trading and yield generation.
Featured image from Unsplash, chart from TradingView
