In a bold assertion that has caught the attention of the crypto world, Samson Mow, the founder of Bitcoin infrastructure firm JAN3, recently revealed his prediction that Elon Musk is poised to “go hard into BTC” by 2026. Mow’s remarks, made on social media, spurred a flurry of discussion among industry participants following their release on January 11, 2026.
Mow’s Price Call and Market Context
Along with predicting Musk’s entry, Mow boldly suggested a price target for Bitcoin: an astonishing $1.33 million. This would signify a staggering increase of approximately 1,360% from current prices, hovering around $90,590 as per recent market data. Analysts are now debating the implications of such a meteoric rise, which could have profound effects on funds, miners, and corporate treasuries alike.
Samson’s Predictions for 2026 🍾
➡ $1.33M #Bitcoin ➡ 🏷️ 🔥 ➡ At least 1 country launches #BitcoinBonds ➡ @elonmusk goes hard into BTC ➡ $MSTR to $5,000 ➡ Bitcoin outperforms metals
— Samson Mow (@Excellion) January 10, 2026
Why the Prediction Matters to Traders
It’s crucial to note that Mow’s statement is framed as a prediction rather than concrete evidence of a future purchase by Musk or Tesla. Various media have emphasized that Mow’s comments reflect his personal outlook on potential developments if Musk rekindles his connection with Bitcoin, a dynamic that has historically influenced market movements.
In tandem with the prediction of Musk’s involvement, Mow also speculated that MicroStrategy (MSTR) could soar to $5,000, while suggesting that at least one nation may venture into issuing Bitcoin bonds. These aspects were integrated into a broader bullish narrative that intertwines corporate demand and state-level initiatives for a quicker adoption trajectory.
Market participants exhibited mixed reactions to Mow’s forecast, with some traders welcoming the potential upside while others expressed caution. The ambitious nature of Mow’s price targets stands in stark contrast to mainstream forecasts. Price fluctuations following the announcement were relatively modest, and there was no immediate confirmation of any billion-dollar acquisition efforts by Musk.
Industry commentators have urged those engaging with Mow’s forecast to consider it as a high-conviction opinion from a prominent advocate, rather than establishing it as market consensus. Many have pointed out that definitive confirmations would require tangible documentation, such as filings or corporate announcements related to Musk or his companies. Until such verification becomes apparent, market watchers will also keep a keen eye on on-chain activities and corporate procurement news to catch early signs of significant new Bitcoin holdings.
Featured image from Getty Images
