The House of Doge, the official corporate arm of the Dogecoin Foundation, has announced an ambitious new mobile application called “Such.” This innovative app is designed to facilitate the holding and spending of DOGE, providing small merchants and independent sellers with the necessary tools to integrate Dogecoin transactions into their everyday business operations.
According to a recent post on X and a press release dated January 20, 2026, the Such app is slated for launch in the first half of 2026. The app intends to incorporate a self-custodial wallet alongside transaction tracking and a commerce feature branded “Hustles,” aimed at simplifying the process for individuals wishing to sell products and services in exchange for DOGE.
A Gateway to the DOGE Ecosystem
House of Doge proudly announces that Such will be its “first product,” with further developments already in the pipeline for 2026. The goal is to minimize transaction friction for both DOGE holders and sellers, enabling seamless integration of Dogecoin payments into ordinary retail activities.
Timothy Stebbing, CTO of House of Doge and a director at the Dogecoin Foundation, emphasizes the product’s roots in the vibrant commerce culture of the DOGE community. He reveals, “I’ve seen so many people in the Dogecoin Community try to start something themselves…We want to enable anyone to start their hustle with Dogecoin through the Such app.” With an aim for maximum efficiency, the app will allow users to start selling their products with minimal effort.
The Dogecoin Foundation also took to X to reinforce the app’s features, asserting that it will focus on self-custodial wallets, real-time transaction tracking, and tools tailored for merchants seeking to sell goods and services easily.
The dev team at @DogecoinFdn and @Houseofdoge is proud to announce the Such app…
— Dogecoin Foundation (@DogecoinFdn) January 20, 2026
Such is being developed by a dedicated team of twenty based in Melbourne, Australia, under the leadership of Stebbing. Development has been in progress since March 2025, utilizing open-source technology pioneered by the Foundation, with the first rollout planned for the first half of 2026.
CEO of House of Doge, Marco Margiotta, articulated a vision for the app that transcends a mere wallet solution. “We’re planning to offer more by going beyond another wallet app that lets you buy Dogecoin. We have unique features we’re expecting to release, all with the quality and ease of use through the wealth of experience our development team brings,” he stated, underscoring the vision of Dogecoin evolving into a widely adopted global decentralized currency.
The Such app’s account on X has also introduced a whimsical character named “Kubo,” designed to guide users through the app’s functionalities. The messaging explicitly states that Such is “more than just a wallet,” aiming to empower users to start a side hustle and monetize their own products and services with DOGE.
Additionally, the app is associated with Brag House Holdings Inc., House of Doge’s merger partner, listed on Nasdaq under the ticker TBH. Brag House CEO, Lavell Juan Malloy II, has characterized the Such app as a transformative tool for community interaction in the digital economy, envisioning it as a means for users to engage, create, and transact using Dogecoin as a practical currency.
As of press time, DOGE is trading at $0.12522, reflecting the ongoing interest in this iconic cryptocurrency and its potential for real-world application.
