In an exciting move within the fast food sector, Steak ‘n Shake has announced that beginning March 1st, all hourly employees at its company-operated restaurants will start receiving bonuses in Bitcoin. This innovative initiative is part of the company’s broader strategy to embrace cryptocurrency within its operations.
Steak ‘n Shake, a well-known American fast food chain that specializes in burgers and milkshakes, made the announcement via its official X handle. The initiative marks a significant step in the chain’s ongoing integration of Bitcoin, which began in May 2025 when it first allowed customers to settle their bills using the cryptocurrency.
In a recent update, the company reported impressive growth in same-store sales since adopting BTC payments, noting that all cryptocurrency transactions contributed to its Strategic Bitcoin Reserve (SBR). Steak ‘n Shake has significantly expanded this reserve by an additional $10 million in notional value, signaling a strong endorsement of Bitcoin as part of its financial strategy.
“We have created a self-sustaining system — growing same-store sales that grow the SBR,” the company stated. “Improving food quality expands Steak ‘n Shake’s reach and leverages Bitcoin into a new and delicious dimension.” With the introduction of Bitcoin bonuses for employees, the chain is taking this innovative payment system to new heights.
Under the Bitcoin bonus program, hourly employees will earn $0.21 worth of BTC for every hour worked. However, there is a stipulation: only employees who have completed a two-year vesting period are eligible to collect their digital rewards.
The company has acknowledged the assistance of Fold in facilitating this initiative. Fold is a financial platform renowned for its service that offers users the opportunity to earn Bitcoin rewards through everyday spending on a debit card.
As the Bitcoin bonus program is set to kick off on March 1st, Steak ‘n Shake emphasized its commitment to employee welfare. “We take care of our employees; they, in turn, take care of customers; and the results take care of themselves,” the company remarked.
Meanwhile, institutional interest in Bitcoin appears to be robust, with recent observations from CryptoQuant founder and CEO Ki Young Ju suggesting strong demand from large entities. Utilizing the supply of addresses holding between 100 and 1,000 BTC, Ju has monitored the behaviors of institutional investors. He noted that the supply in this range has grown significantly, highlighting an unceasing accumulation trend among larger investors.
In total, wallets in the 100-1,000 BTC category have added approximately 577,000 BTC, equivalent to around $51.5 billion, over the past year. This accumulation trend shows no signs of slowing, emphasizing the strength of institutional demand.
Current BTC Price
As of now, Bitcoin is trading near $89,200, reflecting a 6% decrease over the last week. The performance of BTC continues to be closely watched as markets react to shifts in institutional dynamics.
