Walmart’s fintech app, OnePay, has made waves in the cryptocurrency landscape by expanding its digital asset offerings to include over 15 tokens within months of its launch. The app, which first introduced Bitcoin and Ethereum in January, is rapidly evolving to cater to a burgeoning market of novice crypto enthusiasts.
Among the new additions are popular cryptocurrencies such as Solana, Cardano, Bitcoin Cash, PAX Gold, Polygon, Arbitrum, and SUI. This diverse array of tokens reflects OnePay’s strategy to prioritize demand, liquidity, and regulatory clarity, targeting users who are not yet familiar with the complexities of digital currencies.
Ron Rojany, OnePay’s general manager for Core App and Crypto, emphasized that the tokens were selected based on user interest and practicality. “We’re less focused on chasing the latest asset and more focused on offering a curated set of assets that align with how our customers actually use and think about their money,” Rojany stated. This approach is resonating particularly well with users who are stepping into the crypto world for the first time.
The app is designed not just as a trading platform but as a holistic financial tool, allowing users to buy, hold, and trade cryptocurrencies, which can then be easily converted into USD for purchases at Walmart. With Walmart’s US operations boasting net sales of $462.4 billion in fiscal 2025, OnePay has access to a substantial customer base eager for crypto solutions.
OnePay’s Vision as a ‘Superapp’
OnePay aims to emulate the model of a ‘superapp’, a multifaceted platform akin to China’s WeChat, where users can manage nearly all aspects of their financial lives from a single application. This ambition aligns with a broader trend in fintech as companies explore integrating services such as payments, loans, and asset management into one user-friendly interface.
The trend is not unique to OnePay; Coinbase has outlined plans for a similar superapp that would incorporate credit card services and Bitcoin rewards, while Japan’s Startale Group is also pursuing a superapp model with ambitious funding efforts.
Regulatory Support for Innovation
Meanwhile, regulatory clarity is gaining momentum, with SEC Chair Paul Atkins expressing support for platforms that offer multiple financial services under a single regulatory framework. In a recent directive, Atkins encouraged the SEC staff to develop guidelines that would facilitate this superapp vision, potentially allowing integrated services like trading, lending, and staking.
As OnePay continues to rapidly expand its offerings—adding tokens like SUI, Polygon, and Arbitrum shortly after previously expanding its selection—the fintech app is committed to creating a safe, trusted, and intuitive experience for the everyday customer venturing into cryptocurrency. The future of OnePay appears bright as it positions itself at the forefront of the evolving crypto finance landscape.
