In a significant push to boost its Bitcoin reserves, Strategy has announced the purchase of 4,871 BTC for approximately $329.9 million, translating to an average price of $67,718 per coin. This acquisition marks a continuation of the firm’s robust investment strategy, bringing its total holdings to an impressive 766,970 BTC.
The company disclosed the latest purchase in a Form 8-K filing with the SEC, emphasizing its commitment to accumulating Bitcoin as a long-term asset. Over the course of its investment journey, Strategy has invested around $58.02 billion into Bitcoin, highlighting a comprehensive approach toward cryptocurrency acquisition.
The firm’s average acquisition cost stands at approximately $75,644 per Bitcoin, even as the current market price remains lower. Nonetheless, Executive Chairman Michael Saylor has consistently framed Bitcoin as “digital capital,” underscoring its potential as a superior long-term store of value amidst fiat currency fluctuations.
Interestingly, the latest acquisition follows a pause in buying activity from March 23 to March 29, a break that interrupted a previous 13-week streak of consecutive weekly purchases. Prior to this hiatus, Strategy also conducted a notable transaction, acquiring 1,031 BTC for around $77 million on March 23, 2026.
In the month of March alone, Strategy accumulated more than 45,000 BTC, showcasing its aggressive buying strategy. Specifically, the peculiar week of March 9–15 saw the company acquiring 22,337 BTC for approximately $1.57 billion, alongside an additional 17,994 BTC earlier that month for about $1.28 billion.
Throughout the first quarter of 2026, Strategy has added 89,602 BTC valued at around $7.25 billion, which accounts for roughly 40% of its total Bitcoin acquisitions in 2025. In comparison, other public companies collectively bought about 1,000 BTC over a recent 30-day span, emphasizing Strategy’s unparalleled accumulation approach.
Financing these substantial acquisitions, Strategy relies on at-the-market equity offerings and perpetual preferred share sales. The company lists its common stock under the ticker symbol MSTR and issues “Stretch” perpetual preferred securities. In late March, it outlined plans to secure up to $42 billion through these financial instruments.
Following this, the company expanded its equity issuance capacity to as much as $44 billion. Strategy has signaled its intent to utilize these proceeds primarily for further Bitcoin purchases, setting an ambitious target of reaching 1 million Bitcoin by the year’s end.
Rebranded from MicroStrategy last year, Strategy stands as the largest holder of Bitcoin among public companies, controlling about 65% of total Bitcoin owned by such firms. Its treasury remains unmatched within the sector, with purchases consistently reported through SEC filings.
Saylor has made it clear that he remains unconcerned with short-term market volatility, reiterating his belief in Bitcoin’s value as a long-term reserve asset amidst ongoing fiat currency devaluation. The latest acquisition announcement further affirms Strategy’s strategic accumulation, now totaling 766,970 BTC.
