In a strategic move that underscores its unwavering commitment to Bitcoin, treasury management firm Strategy has ramped up its holdings, now totaling an impressive 687,410 BTC after a significant acquisition.
Major Bitcoin Acquisition by Strategy
Co-founder and chairman Michael Saylor announced via X that Strategy has successfully acquired an additional 13,627 BTC, investing an average of $91,519 for each token. The total expenditure for this monumental buy? Around $1.25 billion. This latest operation marks the largest purchase for the firm since July last year, generating significant buzz in the crypto community.
Saylor teased the market ahead of the announcement, hinting at the acquisition’s magnitude with a cryptic caption, “₿ig Orange,” in his usual Sunday sneak peek posts. Reflecting on Strategy’s impressive journey to building a colossal Bitcoin position worth $60.25 billion, Saylor noted, “It’s ironic that this began with just a $0.25 billion purchase back in August 2020.” Clearly, the firm’s calculated acquisitions have paid off.
Following this investment, Strategy’s total BTC holdings have reached an estimated value of $63.28 billion, reflecting a healthy profit margin of more than 22%. According to a recent filing to the SEC, the acquisition occurred between January 5 and 11, 2026, funded primarily through proceeds from the company’s at-the-market stock offerings for MSTR and STRC.
Late last week, Strategy revealed its plans to bolster both its Bitcoin treasury and USD reserves. However, the recent focus has been predominantly on Bitcoin. The company’s USD reserve, established at the start of December, has grown significantly, with the latest addition taking its total to $2.25 billion.
In another post on X, Saylor shared a compelling chart that showcases annualized returns of top-performing assets since the inception of the “Bitcoin Standard Era” in August 2020. The insights reveal that MicroStrategy (MSTR) has yielded the second-highest annualized returns of 60%, overshadowing Bitcoin’s respectable 45% returns.
Leading the pack is Nvidia (NVDA), which has dazzled investors with an impressive 68% return, spurred by the Ethereum mining frenzy and the recent explosion of AI data centers. Saylor succinctly summarized the key players of this decade: “The best-performing assets of this decade are Digital Intelligence $NVDA, Digital Credit $MSTR, and Digital Capital $BTC.” Each asset plays a distinct and pivotal role in the evolving digital economy.
Current Bitcoin Market Dynamics
As we journey through 2026, Bitcoin initiated the year with a recovery rally. Nonetheless, positive momentum has waned, with Bitcoin currently trading around $91,400. Market watchers continue to analyze these dynamics, waiting for the next potential shift in the digital currency’s trajectory.
As the cryptocurrency landscape evolves, Strategy’s bold $1.25 billion investment speaks volumes about their long-term vision and confidence in Bitcoin as a cornerstone of digital finance.
