In a strategic move set to redefine the landscape of digital asset tokenization, Securitize has announced the appointment of Giang Bui as its new Vice President of Issuer Growth. Bui, a seasoned veteran of financial markets with a storied career at Nasdaq, Cboe Global Markets, and the New York Stock Exchange, brings unparalleled expertise to the firm as it embarks on an ambitious path of innovation.
With a targeted launch date for Q1 2026, Securitize is determined to introduce stocks on-chain, leveraging Bui’s profound understanding of market operations and issuer needs. In her new role, Bui will spearhead initiatives that enhance the company’s capabilities in regulated, issuer-led tokenization, fostering partnerships with both public and private market issuers.
This appointment arrives at a pivotal time for Securitize, which is increasingly managing a growing wave of tokenized assets. Bui expressed her excitement about joining a team that prioritizes compliance with established financial standards while delivering operational efficiencies to issuers. Her track record includes significant contributions to the development of the spot Bitcoin ETF strategy at Nasdaq, where she previously held the position of senior executive.
Setting New Standards in Tokenization
Bui’s vision for Securitize emphasizes the need for clarity in ownership rights and adherence to compliance protocols, critical aspects as the firm navigates the dynamic tokenization landscape. Securitize’s CEO, Carlos Domingo, praised Bui’s extensive knowledge of market structures, which he believes will play a crucial role as the company strives for growth amid evolving market demands.
“Issuers are increasingly looking for operational efficiencies and broader distribution while requiring clear insight into shareholder rights and compliance; this was a compelling reason for my decision to join Securitize,” Bui noted, hinting at her commitment to ensuring that tokenized assets align seamlessly with traditional frameworks.
A Legacy in Financial Innovation
Giang Bui’s background in financial markets places her in a unique position to elevate Securitize’s offerings. Her previous roles have seen her at the forefront of regulatory navigation for digital asset ETFs and in expansion efforts at Cboe, emphasizing exchange-traded products (ETPs). This diverse experience equips Bui to address the nuanced needs of issuers in both established and emerging markets.
Looking Ahead: Securitize’s Growth Ambitions
Over the years, Securitize has carved out a significant reputation within the tokenization ecosystem, overseeing approximately $4 billion in managed assets. Collaborating with financial giants such as Apollo, BlackRock, and KKR, the company is poised for expansive growth. Bui’s appointment is viewed as a strategic move aimed at driving Securitize’s initiatives forward, positioning the firm as a leader in the integration of tokenization within broader financial markets.
As the firm prepares to launch its stocks on-chain strategy, Bui’s leadership will focus on creating efficient tokenization processes compliant with regulatory standards while meeting the evolving needs of issuers. With her history of bridging gaps between issuers, regulators, and market participants, Bui is set to play a pivotal role in transforming the way digital assets are managed and traded.
